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Data

SEO & Growth Marketing

A Data Science Approach To Optimizing Internal Link Structure

Today, we’re exploring a data-driven approach to improving the internal linking of a website for the purposes of more effective technical site SEO. That is to ensure the distribution of internal domain authority is optimized according to the site structure.
SEO & Growth Marketing

4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns

Smart Shopping campaigns in Google Ads offer a number of benefits that advertisers find attractive ‚Äď particularly those trying to manage product promotion at scale.

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